Zak Knowlton portrait

About

Digital product designer focused on performance creative, brand systems, and measurable outcomes.

I design ecommerce creative that performs - Figma systems, production-ready web, email, and paid media built for brands that launch fast and last long.

Six years across ecommerce, advertising, and brand development in Salt Lake City. I own the full creative lifecycle, from storefront to campaign to the strategy behind why it converts.

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Operating Range

How I work.

A practical stack built from shipped launches, high-velocity creative cycles, and product work where visual quality and outcomes both matter.

Design Systems Track

  • Digital design leadership
  • Figma-first design systems and modern digital workflows
  • Performance-driven creative across web, email, paid media, and landing pages
  • Visual hierarchy and conversion-focused customer journey thinking

Web Creative Track

  • Web creative direction
  • Rapid promotional design with strategic hierarchy and conversion intent
  • Figma to production-ready HTML/CSS/JavaScript execution
  • AI-assisted workflows, automation, and Figma-to-code tooling

Technical Commerce Track

  • Technical ecommerce operations
  • Shopify and multi-market storefront management
  • Checkout optimization and conversion rate optimization (CRO)
  • GTM, pixels, and Mixpanel tracking validation