Figma

Shopify

WordPress

Ecommerce Designer

I build ecommerce that converts.

Ecommerce design from Figma to production, web, email, paid media, and the management for all of it.

See Featured Work Download Resume

Featured Work

Stuff that actually shipped.

These case studies show performance-driven creative, brand systems, and refined digital execution across fast-moving launch environments.

Snowie

ecommerce

Snowie

Snowie

Led ecommerce creative and conversion UX for Snowie, a shaved ice machine manufacturer and business-opportunity brand serving both owner-operators and home customers.

+27% mobile conversion
+19% campaign CVR

WordPressWooFigma

Green Philosophy

ecommerce

Green Philosophy

Green Philosophy

Built conversion-focused ecommerce creative for Green Philosophy, a DTC pillow and bedding brand with a nature-forward visual identity.

+33% add-to-cart rate
+21% email click-through

ShopifyFigmaKlaviyo

Reveo

saas

Reveo

Reveo

Designed growth-facing product experiences for Reveo, a review generation and reputation management SaaS focused on local-business trust and lead conversion.

+29% activation to week-2
+2.1x report exports

ReactNext.jsFigma

Capability Stack

How I think in systems.

Built around customer journey thinking, creative leadership, and cross-functional execution.

ecommerce

High-converting funnels, premium storefront UX, and checkout systems that print money without looking soulless.

saas

B2B and prosumer SaaS experiences tuned for activation, retention, and expansion.

design

System-level design work that keeps teams shipping fast while maintaining visual quality.

experimental

Creative builds that bend interaction rules and inject personality into digital products.

Core Tools + Platforms

Framer

Cursor

Bricks Builder

Codex

Odoo

Gemini

Meta Ads

React

Next.js

GTM

Framer

Cursor

Bricks Builder

Codex

Odoo

Gemini

Meta Ads

React

Next.js

GTM

Claude

Shopify

WordPress

HTML5

WooCommerce

TypeScript

JavaScript

Figma

GA4

CSS3

Claude

Shopify

WordPress

HTML5

WooCommerce

TypeScript

JavaScript

Figma

GA4

CSS3

Operating Range

How I like to work.

A practical stack built from shipped launches, high-velocity creative cycles, and product work where visual quality and outcomes both matter.

Design Systems Track

Digital design leadership
Figma-first design systems and modern digital workflows
Performance-driven creative across web, email, paid media, and landing pages
Visual hierarchy and conversion-focused customer journey thinking

Web Creative Track

Web creative direction
Rapid promotional design with strategic hierarchy and conversion intent
Figma to production-ready HTML/CSS/JavaScript execution
AI-assisted workflows, automation, and Figma-to-code tooling

Technical Commerce Track

Technical ecommerce operations
Shopify and multi-market storefront management
Checkout optimization and conversion rate optimization (CRO)
GTM, pixels, and Mixpanel tracking validation

Lab Work

Stuff I made for fun.

Concept work demonstrates storytelling, hierarchy, and system thinking beyond day-to-day production output.

Tiny Capital

experimental

Tiny Capital

Lab Project

A finance app concept wrapped in RPG mechanics, turning budgeting and cash flow tracking into a character progression loop.

Lab concept for fintech UX
RPG-themed onboarding and retention loops

Next.jsTypeScriptFramer Motion

My Telemetry

experimental

My Telemetry

Lab Project

A personal health intelligence app that unifies years of bloodwork, wearables, genetics, and API data into AI-assisted daily optimization.

Longitudinal biomarker analysis across multiple years
Daily guidance generated from actual personal trends

Next.jsTypeScriptHealth APIs

Open for select builds

Need help with your project?

I partner with founders and teams who care about design quality and business outcomes. If your project is almost there, I can help close the gap.

Download Resume