Zak Knowlton

Figma · Shopify · WordPress

Performance creative that converts. Brands built to last.

Ecommerce design from Figma to production, web, email, paid media, and the strategy behind all of it.

See Case StudiesSee Wild Concepts
Conversion-focused creativeFigma to productionFull-stack ecommerce

Featured Work

Senior-level ecommerce design work with measurable outcomes.

These case studies show performance-driven creative, brand systems, and refined digital execution across fast-moving launch environments.

Snowie

ecommerce

Snowie

Snowie

Led ecommerce creative and conversion UX for Snowie, a shaved ice machine manufacturer and business-opportunity brand serving both owner-operators and home customers.

  • +27% mobile conversion
  • +19% campaign CVR
WordPressWooFigma
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Green Philosophy

ecommerce

Green Philosophy

Green Philosophy

Built conversion-focused ecommerce creative for Green Philosophy, a DTC pillow and bedding brand with a nature-forward visual identity.

  • +33% add-to-cart rate
  • +21% email click-through
ShopifyFigmaKlaviyo
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Reveo

saas

Reveo

Reveo

Designed growth-facing product experiences for Reveo, a review generation and reputation management SaaS focused on local-business trust and lead conversion.

  • +29% activation to week-2
  • +2.1x report exports
ReactNext.jsFigma
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Capability Stack

Digital-first design systems built for speed and polish.

Built around customer journey thinking, creative leadership, and cross-functional execution.

ecommerce

High-converting funnels, premium storefront UX, and checkout systems that print money without looking soulless.

saas

B2B and prosumer SaaS experiences tuned for activation, retention, and expansion.

design

System-level design work that keeps teams shipping fast while maintaining visual quality.

experimental

Creative builds that bend interaction rules and inject personality into digital products.

Core Tools + Platforms

FigmaFigma
ReactReact
Next.jsNext.js
WordPressWordPress
WooCommerceWooCommerce
OdooOdoo
ShopifyShopify
JavaScriptJavaScript
TypeScriptTypeScript
HTML5HTML5
CSS3CSS3
FramerFramer
Meta AdsMeta Ads
GA4GA4
Bricks BuilderBricks Builder
GTMGTM
FigmaFigma
ReactReact
Next.jsNext.js
WordPressWordPress
WooCommerceWooCommerce
OdooOdoo
ShopifyShopify
JavaScriptJavaScript
TypeScriptTypeScript
HTML5HTML5
CSS3CSS3
FramerFramer
Meta AdsMeta Ads
GA4GA4
Bricks BuilderBricks Builder
GTMGTM

Operating Range

Craft, systems, and execution across design and commerce

A practical stack built from shipped launches, high-velocity creative cycles, and product work where visual quality and outcomes both matter.

Design Systems Track

  • Digital design leadership
  • Figma-first design systems and modern digital workflows
  • Performance-driven creative across web, email, paid media, and landing pages
  • Visual hierarchy and conversion-focused customer journey thinking
  • Brand systems for promotions, launches, and evergreen experiences
  • Campaign creative direction with motion and video touchpoints
  • Fast iteration with high standards for polish and consistency

Web Creative Track

  • Web creative direction
  • Rapid promotional design with strategic hierarchy and conversion intent
  • Figma to production-ready HTML/CSS/JavaScript execution
  • AI-assisted workflows, automation, and Figma-to-code tooling
  • Lifecycle and retention creative across email, remarketing, and landing pages
  • Video creative from concept through polished execution
  • Brand storytelling and creative leadership in high-velocity ecommerce teams

Technical Commerce Track

  • Technical ecommerce operations
  • Shopify and multi-market storefront management
  • Checkout optimization and conversion rate optimization (CRO)
  • GTM, pixels, and Mixpanel tracking validation
  • Product launch operations and release coordination
  • Subscriptions, 3PL integrations, and merchant account workflows
  • Liquid, HTML/CSS, JavaScript, and API-level implementation

Lab Work

Creative R&D that expands campaign and motion range

Concept work demonstrates storytelling, hierarchy, and system thinking beyond day-to-day production output.

My Telemetry

experimental

My Telemetry

Lab Project

Concept

A personal health intelligence app that unifies years of bloodwork, wearables, genetics, and API data into AI-assisted daily optimization.

  • Longitudinal biomarker analysis across multiple years
  • Daily guidance generated from actual personal trends
Next.jsTypeScriptHealth APIs
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Tiny Capital Quest

experimental

Tiny Capital Quest

Lab Project

Concept

A finance app concept wrapped in RPG mechanics, turning budgeting and cash flow tracking into a character progression loop.

  • Lab concept for fintech UX
  • RPG-themed onboarding and retention loops
Next.jsTypeScriptFramer Motion
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Open for select builds

Need someone who can make your project feel expensive and look badass?

I partner with founders and teams who care about design quality and business outcomes. If your project is almost there, I can help close the gap.

Download Resume