Collection and PDP hierarchy refresh
Rebuilt page structure to surface materials, comfort cues, and buying confidence signals in the first fold.
ecommerce
Green Philosophy
DTC bedding ecommerce with brand storytelling and cleaner conversion flow.
Green Philosophy · 2025
Role
Senior Digital Designer
Stack
Shopify · Figma · Klaviyo
Status
Client Project
Challenge
The site needed to balance lifestyle branding with practical buying confidence on comfort, materials, and product selection.
Goals
- • Make product differences obvious without breaking the brand tone
- • Improve PDP, collection, and landing-page conversion flow
- • Create reusable creative components for ongoing DTC campaigns
Approach
Campaign-ready creative system
Designed modular assets spanning web, email, and paid channels to keep launches visually consistent and fast.
Lifecycle and retention alignment
Aligned post-purchase messaging and repeat-buyer touchpoints with the same product story framework.
Screens and System
Swap these placeholders by dropping your own assets in the matching project folder.
Outcomes
- • +33% add-to-cart rate
- • +21% email click-through
- • +18% subscription attach rate
- • Stronger engagement and add-to-cart performance on key pages.
- • Better conversion consistency across evergreen and campaign traffic.
- • A cleaner DTC visual system that scales across launches.
“The refresh made the brand feel premium and made shopping easier at the same time.”